How social media helped Zohran Mamdani's election campaign | FT #shorts

[Music] Just before election day, the FT spoke to Andrew Epstein, creative director for the Zoran Mamani campaign and one of the architects of his highly successful social media strategy. One of the reasons our social media and our videos were so successful is that as people were developing this relationship to Zeron and our agenda through their phones, they were then getting their doors knocked on by volunteers or they were seeing canvasers in the street or they were turning on their TV or listening to a p ...