Ari Emanuel on the Future of Entertainment: Hollywood, AI, Creator Economy, YouTube vs Netflix

Endeavor's Evolution & Strategy - Endeavor transitioned from a representation business to owning assets to create more value [4] - Endeavor merged UFC into the company for a pure-play sports and sports entertainment focus [7] - The company initially faced market misunderstanding as a conglomerate before going public [6] Content Distribution & Monetization - The industry is experiencing infinite distribution and many forms of content consumption [9][10] - Independent content creators are shifting from commercial ads to sponsor deals and owning their businesses, increasing value through revenue multiples [17] - Talent ventures are emerging where musicians and actors launch products, offering equity instead of traditional commercials [19] Live Events & AI - Endeavor is focusing on live events as a counter-bet to AI, believing in the human need for connection [23][25] - The company raised approximately $2 billion and is launching a live events business [25] Sports & International Markets - Sports like UFC are adapting to shorter attention spans with faster action [54] - Internationalization is a requirement for continued growth in sports [59] - TKO merged at $100 and reached $200, streamlining and integrating businesses [30]