Snap(US:SNAP) Bloomberg Originals·2025-11-06 23:00Snap's Business & Strategy - Snap is transitioning from screen-based interaction to augmented reality, viewing it as a profound shift in computing [3][4] - Snap's strategy involves doubling down on consumer hardware to compete with tech giants in the AR space [3] - Snap emphasizes mobile-first design, focusing on user-friendly technology that adapts to people's lives [26][28] - Snap sees AR as the interface for AI, focusing on the front end of AI to bring it into the real world [53][55] Competition & Market Dynamics - TikTok is a tough competitor due to its operation in China and ability to fund growth with a large, profitable business [35] - Snap faces competition from large tech companies like Meta, Apple, Amazon, and Google in the smart glasses market [52] - Snap's focus on long-term execution is seen as a competitive advantage against larger companies [53] Financial & User Metrics - Snap has nearly 1 billion monthly active users, which is considered small compared to other major platforms [72] - A single tweet from Kylie Jenner once wiped $1 billion off Snap's market cap, highlighting vulnerability to internet trends [34] Social Responsibility & Safety - Snap acknowledges the need to address safety concerns to ensure users feel comfortable expressing themselves [61] - Snap has implemented measures to reduce pressure around Snap streaks, allowing users to restore them if lost [58] - Snap integrates with services like the Take It Down act to help protect people from being re-victimized by the exposure of private images [63] Future Vision - Snap's CEO hopes the social network of the future will be in-person, emphasizing real-world connections [68] - Snap invests heavily in Specs (smart glasses) to create interactive and shared educational experiences in the real world [66]