How Athlete-Owned Media Is Driving Billions in Value

Industry Trend - The sports media ecosystem is being profoundly reshaped economically and culturally by athletes as creators [2] - Athlete-owned media enterprises are driving billions of dollars of value [2] - Athletes are using new platforms and storytelling formats to connect with fans directly [3] - Athletes now have decision-making authority over their stories, platforms, and distribution [3] Innovation - Athlete-created content represents an innovative approach within the media landscape [2][3] - New platforms and storytelling formats are being utilized to engage fans [3] Intellectual Property - Athletes are owning the IP (Intellectual Property) of their content [1] - Athletes are monetizing their IP [1]