WTA CEO on media rights deal with Tennis Channel

We believe um and and believed at that time that women's sports, tennis in particular, has been undervalued in the marketplace. And so one of the primary things that we were looking for in a television partner was a partner that was willing to invest that believed in um providing us with the value that we have earned and that our fans demand. Um, so I think Tennis Channel um came to the table and they were really ready to invest um at at at a very high level relative to some of the other biders um that we w ...