WTA CEO on why a possible merger with ATP is 'a great idea'
CNBC Televisionยท2025-11-07 19:30
first part and it's what we're pursuing now is the merger of the commercial assets that make up the two tours and I think that aggregation in that case is a great idea. I think if we can go to the marketplace and position ourselves to acquire sponsorships or to acquire media or broadcast rights or to acquire data rights. doing that with those commercial assets combined so that we're selling tennis and and and those buyers don't have to make a choice between Coco or Carlos is a great thing.Um and I think tha ...