Life360 CEO Lauren Antonoff on $120M Nativo acquisition

Acquisition & Revenue Diversification - Life360 is acquiring ad technology firm Mativo to diversify revenue streams [1] - The addition of advertising aims to ensure the company can continue to bring great family experiences to all of its members [3] - Life360 expects a lot of diversification over time, with ads becoming more balanced with subscriptions [9] Advertising Strategy & User Privacy - Paying members will not see ads directly in the application, while free members will [4] - Mativo's extensive publisher network will be used to deliver relevant ads to members [5] - Life360 excludes anyone under 18 from ad targeting and sensitive places to ensure member safety [6] Competitive Advantage & Market Positioning - Life360 differentiates itself from Apple by focusing on the family business, offering unique services and experiences [8] - The company serves families on all platforms, with approximately 40% of families having members on multiple phone platforms [10] - Life360 emphasizes its commitment to making family life better and bringing convenience to its members [11]