Steven Bartlett on the secret to success #shorts #tedx

We had a company come to us that had an addictive mobile game and they said, "Hey, can you market this game for us. " And convention says, "You can do paid ads on Facebook and Twitter to market an application. But when we dug dug down even deeper into that model, we discovered that it's not that convincing for you to tell me that your product is good.And if people are going to check out your product, you're going to have to make them care. " And so again, we went against convention. We flipped that model on ...