Anticipate further apparel and footwear price increases, says Morgan Stanley's Alex Straton

So for more, let's bring in Alex Ratton. He is retail analyst at Morgan Stanley or she is. Alex, thank you so much for being here with us.It's so interesting your report because so many of us have tried to track pricing. Retailers we know aren't giving us a lot of details on what prices they're increasing, where or how much. And so all sorts of different data sources are trying to go at this.Can you explain to us, Alex, how you came up with your 3% increase. What apparel companies were in that. and just giv ...