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Under Armour, Stephen Curry to end partnership
Under ArmourUnder Armour(US:UA) CNBC Televisionยท2025-11-13 23:36

Yeah, Melissa, some breaking news. Under Armour and Curry brand officially splitting ways, ending a 13year partnership. Steph Curry really put Under Armour on the map in terms of uh athletic sponsorship for an athlete.He has built out this brand over a number of years, released many different shoes, other apparel, but Under Armour is down 40% this year. has really struggled recently um both from a revenue standpoint and really a branding standpoint. And in a statement, Under Armour saying it wants to focus ...