Can a ship-shaped Shanghai shop put wind in China’s luxury sales | FT #shorts

As one of the world's most important ports, there is no shortage of ships docking in Shanghai. But the vessel that is capturing the most attention is morowed on dry land. This is the Louie, a downtown exhibition and store launched by Louis Vuitton, complete with a vast hull and an anchor shaped in the letters L and V.The ship is an attempt to navigate the shifting tides of China's luxury market. Once the world's growth driver, but now a source of deep uncertainty. Louis Vuitton said it helped lift China sal ...