Leverage: A Sustainable Business Strategy | Ifeanyi Ochije | TEDxUmudike

Core Concept: Iụgụ Abịakwụm (Iguabik) - Collaboration & Leverage - The presentation centers around the concept of Iụgụ Abịakwụm (Iguabik), emphasizing that "multitude is strength" and highlighting the power of collaboration and leverage in various aspects of life, including business, culture, and politics [2][3][4] - Iụgụ Abịakwụm (Iguabik) is presented as a key tool for achieving more together than individuals can alone, enabling resource pooling and problem-solving [6][7] Business Applications of Leverage - Local traders in markets utilize Iụgụ Abịakwụm (Iguabik) to collectively import goods, reducing individual costs for agency fees, freight, import duties, and logistics [5][7][8] - Franchise businesses like Chicken Republic and Shoprite leverage the Iụgụ Abịakwụm (Iguabik) spirit by partnering with individuals to expand their reach while maintaining standards [9][10] Community Building & E-waste Recycling - The speaker shares a personal experience of using Iụgụ Abịakwụm (Iguabik) to build a community that hosts SMFest in Anambra, demonstrating its effectiveness in organizing large-scale events [14][15][16] - Umpire, an e-waste company, embodies the principles of Iụgụ Abịakwụm (Iguabik) by responsibly recycling e-waste and planting an economic tree for every item recycled, promoting environmental sustainability and community benefit [17][18][19][20] Call to Action - Individuals are encouraged to collaborate, share ideas, and support each other's ventures rather than competing [11][12][13] - The audience is urged to recycle their electronic waste through Umpire to contribute to planting economic trees and improving Nigeria [20][21]