Box joining AWS marketplace in new partnership

Partnership & Competition - The partnership between Box and AWS aims to compete with AI-native startups like OpenAI and Anthropic by providing customers access to Amazon's infrastructure and AI models, such as those available through Amazon Bedrock [1][3][5] - Box AAI agents will provide customers access to Amazon Bedrock, enabling them to process documents and understand contracts, invoices, and research data [3][4] - A key aspect of the partnership is offering customers more choice in AI models and streamlining procurement through the AWS marketplace, making Box available globally [4][6][18] - The combination of Box's content management system with AWS's scalable and secure infrastructure is expected to open doors in regulated industries [6] AI's Role & ROI - AI is primarily being used to augment work and automate tasks that are either too expensive or impractical to do manually [8] - Customers are using AI to enhance productivity in areas such as contract review, research data analysis, and quality control in life sciences [8][9] - AI enables organizations to do more with their existing talent and create new breakthroughs, ultimately better serving their customers [10][11] - AI agents are replacing some tasks, such as parsing through contracts, and enabling insights from hard data, leading to productivity gains [12] - ROI is not just about replacing existing work but also about enabling customers to do things they couldn't do before, leading to new revenue streams and differentiation [13][14][15] AWS Strategy - AWS emphasizes model choice and is partnering with OpenAI, with their OSS GPT models already available as part of Bedrock [18] - AWS is focused on combining data with best-in-class models to unlock AI adoption [18]