Panera unveils comeback plan to reverse years of traffic declines
CNBC Televisionยท2025-11-19 18:15
Panera was once the number one fast casual brand in the US, but not anymore. Now it's dropped to number three. The chain's traffic has been declining for years since it started shrinking sandwiches and skimping on salads.And the controversy around Panera's energy drinks and broader slowdown for fast casual restaurants haven't helped the chain either. But Panera CEO Paul Carbone, who started the job earlier this year, has a plan to bring back customers. The strategy called Panera Rise looks to refresh the me ...