PWHL exec: Thanks to NIL, players' brands are being built at the college level

I think what NIL has done was helped to bridge a gap and so we used to talk about at the WNBA you'd have these great players in college and they'd come to the WNBA and the fan base would not carry over. Now thanks to NIL you've got wonderful brands being built of these players at the college level and that has bridged the gap. So they go to the WNBA now and you see their fans following them but playing professionally hasn't hurt their ability to make money.They still have the same sponsors if not more. Uh, ...