Plenty of polish: How one woman is nailing the manicure game

Company Overview - Olive and June was founded in 2013 and started as a nail salon in Beverly Hills [2] - The company aims to make salon-quality manicures accessible and affordable for everyone [2] - Since 2019, Olive and June has become the fastest-growing nail brand in the US [2] - The brand has over 125,000 five-star reviews [3] - Olive and June is the number one nail brand at Target [3] - The brand officially launched on Amazon earlier this year [3] - Olive and June products are available in 10,000 doors across America [6] Product Innovation - Olive and June is known for its innovative products, such as the "poppy," a patented polish bottle handle [4][12] - The company focuses on creating products specifically for consumers to achieve salon-quality manicures at home [14] - Olive and June has expanded into press-on nails, which have seen explosive growth [16][18] Business Strategy - Sarah Gibson Tuttle left a career on Wall Street to start Olive and June [7] - The company faced challenges in securing investment from male investors who were unfamiliar with the nail industry [7][8][9] - Olive and June's strategy involves reshaping the conversation around DIY manicures and catering to the needs of women [10]