Cannabis Is In, Booze Is Out for the Holidays

Market Trends & Consumer Behavior - Cannabis is becoming more accepted and normalized, even finding its way onto holiday dinner tables [1][2] - Alcohol consumption is at its lowest level in decades, with over half of respondents substituting cannabis for alcohol at least weekly [2][3] - The day before Thanksgiving is the second biggest sales day for the U S legal cannabis industry [4] - A cultural shift is making its way into some holiday dinners [8] Industry Growth & Financials - The U S legal cannabis industry was valued at just over $30 billion last year [4] - The cannabis market is forecasted to grow 4% this year to $31 6 billion [4] - The market is expected to reach $39 1 billion by 2029 [5] Legal & Regulatory Landscape - Despite state legalization, cannabis is still considered a Schedule one drug at the federal level, limiting access to banking investment and broader legitimacy [7] - Uncertainty at the federal level remains a significant hurdle for the industry [7][8]