Thanksgiving Turkey Trends and Tips from Butterball CEO

Market Trends & Consumer Behavior - Turkey prices are the same or lower than last year for Thanksgiving, with retailers offering strong pricing [2] - Consumers do not plan to compromise on turkey for Thanksgiving, with 84% planning to have it on the table, consistent with previous years [2][4][5] - There's a growing consumer focus on protein, particularly low-fat protein, making turkey a suitable option [7] - Ground turkey is experiencing double-digit growth, indicating a shift towards everyday consumption [8] Company Strategy & Operations - Butterball has a network of over 600 family farmers across the country, ensuring a constant supply of turkeys [10] - The company can plan carefully and make adjustments throughout the year to ensure adequate supply [11] - About one-third of Butterball's business revolves around holidays, while the rest is year-round [17] - Butterball is adapting its communication strategies to reach younger consumers who are now making purchasing decisions [18] Industry Challenges & Opportunities - Bird flu has impacted the turkey industry for the last several years, but supply is expected to be adequate for Thanksgiving [12][13] - The federal government has allocated $1 billion to help prevent the spread of bird flu [14] - Turkey is positioned as a healthy and economical protein, fitting well with current dietary trends [19]