Tariff Impact & Supply Chain - Tariffs in 2025 presented challenges for TheraBody, leading to supply chain diversification out of China and operating expense reductions [2][3] - A slight price increase was implemented, the first since the company's inception [3] - The recent tariff reduction of 10% by the administration is being immediately passed on to consumers [4] Consumer Behavior & Sales Performance - TheraBody is observing strength in new product sales, aligning with expectations [6] - Black Friday and Cyber Monday results were in line with projections [6] - The company is offering greater discounts at entry price points to maintain competitiveness [7] - Consumers are demonstrating resilience and are not compromising on wellness despite economic challenges [7][10] Wellness Industry & Product Strategy - The wellness industry is now a $2 trillion market, with Americans spending over $6,000 per person annually [8][9] - TheraBody's products are positioned within the wellness technology area, offering alternatives to pain medication [11] - The company is expanding its technology from athletes to a broader audience, including wellness facial beauty products [13] - The Face Glow Mask features 504 lights and has undergone the largest clinical study, showing results within 12 weeks [13]
Therabody CEO speaks about tariff effects on wellness industry and holiday spending
NBC News·2025-11-21 20:30