Gen Z and millennials are saving the cruise industry | FT #shorts

Industry Resurgence - The global cruise industry is recovering from the CO9 pandemic in 2020, attracting younger passengers with cheaper prices, comprehensive amenities, and convenience [1] - The broadening demographics of passengers have helped the cruise sector defy the gloom weighing down much of the travel industry in 2025 in both the US and Europe [1] Financial Performance & Consumer Spending - American households spent an average of 9% more on cruise holidays in September 2025 compared to September 2024, even as aggregate travel spending decreased [2] - Royal Caribbean, Carnival, and Norwegian have all raised their full-year earnings guidance due to sustained booking momentum throughout 2025 [2] Potential Challenges - The industry might be beginning to lose its post-pandemic momentum as pent-up demand is at risk of being tapped out [3] - A push among cruise operators to raise ticket prices could scare off inflationary consumers [3] - Cost pressures could test the high demand for the cruise industry [4] - The industry's endurance depends on how well operators navigate rising costs and evolving consumer expectations [4]