'Crime Junkie' host on starting her own media company

Brand Awareness & Marketing - Crimestoppers aimed to increase brand awareness among a younger demographic [1] - A deal was struck with a radio station to advertise Crimestoppers to a younger audience [1] - The radio segment became the station's most popular [1] Content Strategy & Development - The initial goal was to use storytelling to promote Crimestoppers [1] - The success of the radio segment led to exploring longer, more in-depth storytelling opportunities [2] - The motivation behind the storytelling was to give back to the community [2]