The Helper’s Paradox: The Transformative Power of Selling | Beena Srivastava | TEDxGNA University

Core Message - Sales is not limited to business transactions but is an integral part of human interaction and connection [1][3][4] - The essence of sales lies in building genuine connections, instilling belief, and selling emotions rather than mere transactions [4][14] - Redefining sales as a means of helping others, sharing a common vision, and awakening potential [11][12][13] Key Concepts - Sales involves inspiring, installing, and igniting potential in others through meaningful conversations [13] - Overcoming the negative perception of sales as manipulative and recognizing its presence in everyday life [7][8] - Emphasizing the emotional aspect of buying decisions, where emotions precede logic [8][9] Practical Application - Every individual, regardless of their role (mother, teacher, leader), can be a salesperson by fostering belief and vision [11][13] - The initial step towards success involves believing in one's own ideas and potential [15][16] - Sales is about enabling people to believe in their capabilities, even when they doubt themselves [10]