Market Position - KFC ranks fourth in US chicken restaurant sales and has experienced consecutive quarters of sales declines [1] - Bone-in fried chicken menu listings in US fast food restaurants have dropped by 72% in the past 4 years [2] - Boneless chicken items in US fast food restaurants are up by 29% in the past 4 years [2] Competitive Landscape - Competitors like Raising Canes and Chick-fil-A focus on tenders and fried chicken sandwiches [2] - Fast food giants like McDonald's and Taco Bell have expanded their chicken options [3] KFC's Response - KFC is bringing back old favorites like its original honey barbecue sandwich and potato wedges [3] - KFC is testing Saucy by KFC, a new concept focused on tenders and featuring nearly a dozen sauces [3]
KFC Lost Fast Food's Chicken Crown. Here's How It Plans to Win It Back
The Wall Street Journal·2025-11-27 15:00