Shoppers Look Ahead to Black Friday, Cyber Monday Deals

Holiday Shopping Trends - Luxury goods are expected to see a recovery during the Black Friday season, with an increase in consumer spending [1] - In-store shopping is making a comeback, with most shoppers planning to shop both in-store and online [2] - Consumers want to touch and feel products, experience retail, and receive personalized help in-store [2] - Hybrid shopping, across multiple channels, is becoming the norm, with consumers using AI in their shopping journeys [3] AI in Retail - Approximately 50% of consumers plan to use AI during the holiday season, primarily for initial shopping research and inspiration [4] - Large language models are changing the potential shopping journey, requiring retailers to strategize for AI search [7] Retail Challenges and Strategies - Retailers have largely settled into a "new norm" regarding tariffs, absorbing some costs into their margins and passing some onto consumers [8][9] - Retailers are working to meet consumer expectations for discounts and promotions during the holiday season [9] Buy Now Pay Later (BNPL) - The Buy Now Pay Later trend has stabilized, balancing with the desire for in-store shopping benefits [11]