Deep discounts begin weeks before Black Friday

Black Friday Trends - Black Friday is no longer a 4-day event [1] - Consumer spending started as early as October for holidays, diluting the impact of Black Friday [2] - Strong discounts are still expected heading into Black Friday and Cyber Monday [2] Consumer Behavior - Nearly half of shoppers planned to start shopping before Halloween [2] - Black Friday remains the most popular day to shop, expected to reel in over 130 million shoppers [3] - Shoppers are expected to spend big [3] E-commerce Insights - Shoppers are expected to click and tap their way to $11.7 billion [4] - The best deals of the year are expected for categories like TVs, toys, and appliances [4]