Luxury party isn't over but guest list got shorter, says 5 New Digital's Michael Zakkour
CNBC Television·2025-11-28 13:16

Market Trends & Outlook - The luxury sector is experiencing a split, with ultra-luxury performing well while middle and bottom tiers decline [4][5] - The aspirational luxury buyer has largely disappeared, impacting soft luxury goods like leather goods, handbags, shoes, and clothing [5][6] - The luxury sector is expected to be globally flat in 2025, with potential for only slight growth [3] - There are 50 million fewer luxury consumers than two years ago [4] Pricing & Consumer Behavior - Doubling or tripling prices of luxury goods without noticeable improvements has negatively impacted sales [9] - Consumers are struggling to reconcile the high prices of luxury goods with their perceived value [14] - Younger generations are increasingly prioritizing experiences over conspicuous consumption and status goods [12] Company Strategy & Adaptation - Luxury companies, particularly those focused on logos, may face challenges [11] - Hard luxury goods companies are exploring experiential retail to adapt to changing consumer preferences [12][13] - Luxury companies need to revert to their original focus on providing exceptional in-store experiences [13][14]