Bloomingdale's, Burberry CEOs Bet Big on Holiday Season

Holiday Season Performance & Strategy - Bloomingdale's CEO expresses cautious optimism about consumer spending during the holiday season, noting positive trends in recent months [1] - Bloomingdale's is investing heavily in creating engaging in-store experiences to attract customers, focusing on personalized services and unique events [3][4] - Bloomingdale's has experienced four consecutive quarters of same-store sales growth, indicating a successful turnaround [5] - The National Retail Federation estimates that 44% of consumers will do their holiday shopping at department stores this year [6] Bloomingdale's Reinvention & Brand Partnership - Bloomingdale's aims to rebuild its iconic status by reinventing the customer experience and fostering relationships [7][8] - Bloomingdale's has a 70-year partnership with Burberry, highlighting a collaboration for the holiday season, including wrapping the flagship store in a giant Burberry scarf [9][10] Burberry's Performance & Strategy - Since July 2024, when Joshua Shulman took over, Burberry's shares have rallied 50% [11] - Burberry is emphasizing its British heritage and offering a range of luxury products, from $130 candles to $3,000 trench coats [12] - Burberry aims to maintain broad universal appeal while remaining true to its luxury brand status [13] Luxury Market Trends - A JP Morgan report indicates that consumer demand for luxury goods in the U S has remained strong despite economic challenges [14] - The S&P Global Luxury Index, tracking 80 major luxury brands, shows no signs of slowing down [14] Future Outlook - Bloomingdale's is already planning for future holiday displays and strategies, looking as far ahead as 2027 and 2036 [15]