Consumers are ‘sensitive to what they are spending’ these days, says UBS’ Michael Lasser

Consumer Behavior & Market Trends - The consumer is stable but choiceful, carefully spending between events, a trend expected to continue through the holiday season [2] - Post-Turkey 5 holiday weekend sales drop-offs are expected to be deeper each year [3] - Retailers anticipate deeper discounts this year due to consumer price sensitivity [4] - The upcoming holiday season is expected to be the last before widespread use of AI in shopping [6] Retail Strategies & Profitability - Retailers are increasing prices to create cushion for deeper discounts during key events [5] - Retail media, such as selling advertisements, is becoming increasingly important for retailer profitability [9] - Retailers need to quickly adjust to a more competitive environment with commoditized pricing [7] Key Players & Competitive Advantage - Large, well-positioned players like Walmart, Home Depot, and Costco are leading in technology deployment [10] - Target is actively working to improve its performance, and the stock is considered favorable [10] Macroeconomic Factors - Macroeconomic uncertainty, including concerns about low to middle-income consumers and tariffs, exists alongside expectations for growth [1]