Columbia Sportswear CEO on tariff impact: We'll raise prices when our current inventory is depleted

Holiday Shopping Season & Promotions - Columbia is offering 50% off winter essentials during the Black Friday discount frenzy [1][2] - Black Friday has evolved into a global promotional period spanning from early November to Cyber Monday [3] - Consumers are seeking value, especially in North America [4] Tariffs & Pricing - Columbia anticipates raising prices in the spring and fall of 2026 due to tariffs [1][4] - Columbia was the 81st largest duty payer in the US in 2024, indicating existing high tariffs on its commodities [7] - The company expects to pay more in tariffs next year, necessitating price increases [8] - Tariffs are an important element of cost globally [8] Global Business & Sourcing - The company's products are sold at the highest value and velocity in warmer regions like the Middle East [6] - Columbia sources its products globally, primarily from the Asian continent, with Vietnam being the largest single source [8][9] Stock Performance & Future Outlook - The stock's underperformance is attributed to not meeting investor expectations for sales and asset returns [13] - The company emphasizes improving its product offerings to drive future performance [13][14] - The company has a strong balance sheet [14] AI Impact - The company believes AI technologies will improve operational efficiency but not necessarily product quality [11][12]