CNBC Television·2025-11-28 19:16Market Share & Key Players - Walmart, Costco, TJX, and Amazon are consistently gaining market share at the expense of other retailers [2] - These four retailers have been dominating for years, and this trend is expected to continue [1][2] - While some specialty players like GAP, Urban Outfitters, and Abercrombie can experience a "bounce" with good performance, their overall impact is small compared to the dominant retailers [3] - The mentioned retailers are the largest in terms of both market capitalization and market share [4] Consumer Behavior & Value - Consumers understand true value and respond accordingly, regardless of retailers' promotional tactics [5][6] - Black Friday sales have been extended across multiple days, but the day remains a significant shopping day, especially when combining in-store and online sales [7] - Younger generations (Gen Z and millennials) are driving foot traffic, suggesting an experiential aspect to in-store shopping [9] Emerging Brands & Sustainability - New brands are emerging and taking market share, particularly in specialty apparel [10] - Identifying brands with a sustainable formula is challenging, as many are "one-hit wonders" [11]