Black Friday: The Big brands to look at
Levi's is an iconic brand with dominant market share at the premium end of the market. Also, as we think about what's happening now and product execution, it's about classics with a twist. It's about getting great value as well.And denim fits really nicely into these themes. What Levi's is doing specifically is more direct to consumer, basically opening their own stores globally and consumers are looking for value. It plays quite nicely with quality.As you know, fiber ones last forever and you shouldn't was ...