X @CoinDesk

Marketing Strategy - Coinbase CMO discusses the strategy behind marketing one of the world's most powerful crypto brands [1] - The company emphasizes economic freedom as the core mission [1] - Coinbase is moving beyond the "crypto native" audience [1] - The company plans to normalize "internet money" by delivering culturally resonant campaigns [1] Industry Focus - Finance is changing and the power is shifting to the customer [1]