How a 15-Year-Old’s Risk Sparked a Life-Changing Journey | Mahd Tahir | TEDxISL Pine Youth

Business Strategy & Marketing - Oui adopts "gurbut marketing" due to limited funds, focusing on unconventional customer engagement [8][9] - The company leverages a Gen Z operating system, utilizing memes and unconventional marketing tactics [15][16] - The brand avoids direct selling to Gen Z, opting for indirect and engaging content [15] - Oui takes calculated risks in marketing, such as offering free wings for good grades, resulting in significant customer engagement [16][17] Social Impact & Brand Values - Oui emphasizes helping others and giving back to the community as a core value [20] - The company collaborated with an orphanage, creating edgy content and donating 5 rupees per share, resulting in 25 million rupees in donations [19][20][21] Mentorship & Generational Collaboration - The founder highlights the importance of mentorship and guidance, which he lacked early in his career [10][25] - The company embraces reverse mentorship, with a younger Gen Z individual mentoring the founder on marketing to that demographic [12][15] - The speaker advocates for combining the strengths of millennials and Gen Z to achieve significant results faster [23]