Your Signature Move: How to Build a Personal Brand People Remember | Azadeh Yaraghi | TEDxDevon

Branding Fundamentals - A brand is not just a tagline, logo, or website, but the energy and unique qualities that make an entity unforgettable [2] - Effective branding creates specific images in people's minds and emotions in their hearts [12] - Clarity of identity is crucial; without it, a brand can become invisible or a confusing mix [15] - Connection and authenticity are key ingredients in creating a powerful brand [18][19] - A "one idea" or brand promise is the essence of what an entity offers to the world, shaping perceptions [21][22] Branding Strategy - Businesses should focus on showing their uniqueness and passion to connect authentically with people [21] - Companies should identify their unique value proposition – "What do I have that most people don't have?" – to define their brand [24] - The cost of ineffective branding includes lost credibility, weakened reputation, and missed opportunities [17] Examples and Illustrations - Nike's branding success lies in associating the brand with empowerment, perseverance, and bravery [13] - Reebok's weaker brand presence illustrates the difference between having a logo and having a well-anchored brand [14] - Steve Martin's business card exemplifies owning and communicating a desired brand perception [19][20]