How Levi's, Gap And American Eagle Are Winning Back U.S. Shoppers

When one of the biggest stars in music names one of her songs after your company, you know it's gonna be a game changer. "Boy, I'll let you be my Levi's jeans." I got chills because, you know, in that moment you're just reminded, what an incredible company and brand we are that Beyonce would name a song after us. It far exceeded our expectations.Six months later, Levi's announced a global marketing campaign with Beyonce, and the rest will go down in retail history. The TV ads broke records, billions of impr ...