Hims & Hers launches into Canada as country prepare for generic GLP-1 weight loss drugs

Expansion and Acquisition - Hims and Hers has been expanding globally since the start of 2025, moving from the US and UK to include Germany, Spain, France, Ireland, and Canada [1] - Hims and Hers completed an all-cash acquisition of Live Well, a Canadian digital health provider specializing in weight loss care [1][2] - The acquisition provides Hims and Hers with a foothold in Canada, where approximately 66% of adults are living with obesity [2] Weight Loss Market and Generics - Hims and Hers plans a full rollout of weight loss products next year, coinciding with the expected availability of generic semaglutide [3] - Generic semaglutide drugs are expected to be available at about 50% of the price of some branded drugs [3][5] - The introduction of lower-cost generics could significantly impact affordability and demand for obesity therapies [4] Pricing Pressure and Market Impact - Hims and Hers anticipates that unbranded GLP-1s will create a structurally different price point for obesity therapies, potentially improving public health [4] - The availability of generics is expected to put pressure on Novo and Lily to lower their prices [4] - An unbranded version of generic drugs is expected to be approved in Canada by June 2026 [5]