Is White A Color? Pantone President Address Comments on The Color of the Year

Color Trends & Communication - Pantone's Color of the Year program aims to spark conversation about color [1] - Pantone facilitates, but does not dictate, the conversation around color [1] Controversy & Acceptance - The company anticipated that the chosen color would be controversial [1] - The company clarifies that white is indeed a color, addressing online comments [1]