Is White A Color? Pantone President Address Comments on The Color of the Year

to address some of the online comments. Let me state clearly that white is indeed a color. We knew that people would have emotions about this year's color.When I first learned colored, I thought this is going to be pretty controversial. But the power of this program, the power of Pantone's color of the year is that it sparks a conversation. A conversation about color that everyone can participate in.At Pantone, we don't dictate that conversation. We facilitate it. ...