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Forbes·2025-12-07 15:36
Industry Trend - Women's sports have reached an inflection point, experiencing record viewership, sold-out arenas, and major media rights deals [1] - Investment is reshaping the athletic economy, which was previously viewed as niche [1] Power Dynamics - Power in sports resides in ownership suites, investment committees, and boardrooms [1] - The control and wielding of capital is shifting [1] Forbes Initiative - Forbes is launching the 2025 list of America's Most Powerful Women in Sports to capture this shift [2]