Southwest Airlines(US:LUV) CNBC Television·2025-12-10 15:30Business Strategy & Transformation - Southwest Airlines is undergoing a transformation, evolving its business model and product offerings [2][3] - The company is introducing assigned seating, extra leg room, and free Wi-Fi for members [2] - Southwest Airlines emphasizes it is not abandoning its core strengths of low cost, best domestic network, brand loyalty, and hospitality [4][5] - The airline is evolving to meet customer needs for a differentiated product, including access to extra leg room and free Wi-Fi [5] - Southwest Airlines is expanding its online presence, becoming available on Expedia, Price Line, and Google Flight Search [5] Cost & Competitive Advantage - Southwest Airlines claims to have 20% lower costs than legacy airlines [4] Customer Experience & Satisfaction - Southwest Airlines has unbundled its products to offer customers choices, including basic products and premium options with guaranteed extra leg room [6] - Net Promoter Scores (NPS) have fully rebounded after the introduction of bag fees [7] - Aircraft with extra leg room and new Ricaro seats are showing significantly higher Net Promoter Scores [7] Market Performance - Southwest Airlines' stock is at an all-time high of $38.90 [6] Industry Outlook - The industry backdrop is considered constructive due to a strong economy and potential capacity constraints [1]