Mattel CEO on the cultural phenomenon of the Barbie movie #shorts #mattel #barbie #barbiemovie

Let's talk about film. Um, I Barbie had a movie a few years ago which turned out to be spectacularly successful, was nominated for Academy Awards and it did incredible at the box office. I assume you were behind that because you have a background in that area.Was that your idea to do a Barbie film. Well, it was part of uh our strategy and yes, three weeks after I started after I joined the company, we started that journey. The goal was not simply to create a movie and it wasn't a movie that was designed to ...