WTA looks to triple its value by 2029

This partnership is testament to just the extraordinary commercial momentum behind women's tennis and the global appeal of the WT tour. Um we have uh an incredible history but also we have a very brilliant future as I said um you know um we announced it um last year. We have a kind of a goal to triple uh the value of WTA to triple commercial revenue by 2029.And a partnership like this along with all of the other partnerships that we've um been able to sign this year really put put us on track firmly on trac ...