Reed: Gen Alpha will find other channels to keep the conversations going
CNBC Television·2025-12-11 13:28

Business Model & User Engagement - Restrictions on younger users (Gen Alpha) may create latent demand, potentially increasing their desire to join platforms [1] - Banning access might lead to increased interest and a "you can't have it so you want it more" effect, potentially benefiting the business model [1] - Gen Alpha's conversations and word-of-mouth marketing will continue offline, requiring platforms to recognize second-order communications [1] Social Impact & User Agency - Removing agency and freedom for younger users can backfire, making them want access even more [1] - A mass ban approach may overlook the positive aspects of social media and the potential for responsible usage [1] - Helping kids use platforms responsibly could enhance their mental health and psychological well-being, rather than simply banning them [1] Regulatory & Market Outlook - The speaker doubts a complete ban on social media for those under 16 will happen in America due to the emphasis on freedom and choice [2]

Reed: Gen Alpha will find other channels to keep the conversations going - Reportify