How Disney Plans to Protect its Creations in the AI Era

AI Strategy & Implementation - The company is exploring AI's potential to reduce costs and improve efficiency in storytelling [1] - The company is collaborating with actors, writers, and directors to ensure AI respects human contributions to storytelling [1] - The company acknowledges the importance of protecting human contributors in the storytelling process [1] Content & Technology - The company views storytelling as fundamental to its brand, regardless of the technology used [2] - The company is considering AI-generated content and user-generated videos for Disney Plus [2] - The company recognizes that technology has consistently evolved throughout its history [2]