Supply Chain Shift - US tariffs on China, reaching as high as 88%, triggered a significant supply chain shift in the video game console industry [1][2] - Vietnam has become a primary source for US console imports, accounting for 75% or more, due to tariffs of approximately 10% or less [2] - Key suppliers for Sony, Microsoft, and Nintendo have been establishing or expanding manufacturing and warehouse facilities in Vietnam since early 2024 [3] Production and Export - Vietnamese manufacturers experienced a substantial increase in video game console exports to the US, rising from under $30 million per month to over $400 million per month [3] Market Impact - Despite the supply chain realignment, US store shelves have remained stocked with video game consoles [4] - Consumers may have observed price increases in some older console models due to the tariffs [4] Future Outlook - Analysts predict that the production shift to Vietnam is likely to be permanent, even if tariffs are removed [3]
Trump tariffs shift drastically where video game consoles come from
Bloomberg Television·2025-12-11 21:34