How AI Is Changing Shopping

Platforms like ChatGPT are poised to have a huge impact this holiday season, potentially driving billions in revenue. I'm Gabrielle Fonrouge, I'm a retail reporter for CNBC. I'm Melissa Repko, also retail reporter for CNBC.Every year we get a lot of predictions from analysts, and we hear what the forecasts are for the season. And one of the things that kept jumping out is, along with predicting how much spending they'd see, they were predicting a lot of shoppers would be looking for inspiration through thes ...