Mattel CEO on the toymaker’s OpenAI partnership #shorts #mattel #openai
Bloomberg Television·2025-12-13 15:00

AI Partnership & Strategy - The company is excited about AI and announced a partnership with OpenAI [1] - The partnership with OpenAI focuses on infusing technology to accelerate innovation and improve efficiency [1] - The company is mindful of safety, privacy, and other important issues when creating AI-infused products [2] Product Development - The company is creating products that leverage and benefit from AI technology [2] - The company is thinking of AI in ways to elevate the play pattern and create more engaging experiences [2] - The company is not focusing on simple applications like an "AI speaking Barbie" [2]

Mattel CEO on the toymaker’s OpenAI partnership #shorts #mattel #openai - Reportify