The equivalent of a Ferrari for the wrist #shorts

Industry Transformation & Strategy - Swiss watchmaking faced a crisis due to the rise of cheaper, more accurate quartz watches from Japan [1] - The Swiss watch industry responded by launching Swatch and focusing on the high-end mechanical watch market [1] - The industry adopted high pricing and limited supply as a business model [1] Market Share & Value - Swiss watches account for less than 2% of global units sold [2] - Swiss watches represent more than 50% of the market's overall value [2] Pricing & Value - A Richard Mille mechanical watch was priced at $2 million [2] - The watch is 1.75% mm thick [2]