The equivalent of a Ferrari for the wrist #shorts

In the 70s and 80s, Swiss watchmaking was decimated by the so-called quartz crisis when Japan in particular began pedalling more accurate watches for a fraction of the price run on a quartz crystal and a battery. The Swiss response watch always different, always new. They launched the quartz powered Swatchwatch, plastic and chic, but then doubled down on the high-end mechanical market, adopting Alpine high pricing and limited supply as business model.>> It's only 1.75% mm thick. >> At Rishard Meal, we tried ...