Telling time isn’t the point, says Swiss watchmaker #shorts

We all know that what we do is totally pointless. What do you mean. >> A mechanical watch is totally pointless today.It was pointless in 1972 when the quartz era arrived. And so anybody who tries to tell you yes, a mechanical watch has a point except for emotional art and artisanship. I don't think so.364 components in the movement, 92 components in the case. Buser's company has grown to the point he recently sold a 25% share to the Chanel brand, but it's small enough he still interviews clients before sell ...