Katz: Consumers are spending more on experiences than things

Travel Trends - Travel volume reached a record 122 million people, a 2% increase year-over-year [1] - Consumers are prioritizing spending on experiences over material goods, a trend expected to continue into 2026 [2] - While flights and driving saw a 2% increase, other travel forms like buses, trains, and cruises jumped over 9% [3] Cruise Industry Analysis - Cruise lines are perceived as a better value proposition due to their all-inclusive nature [3] - Cruises are on average 25% less expensive than land-based vacations [4] - Approximately one-third of cruise bookings come from first-time cruisers [4] - Cruise lines' investments in private islands in the Caribbean are a significant attraction [5] - Cruise penetration among total travel nights remains in the single digits, indicating growth potential [8] Economic Factors and Consumer Behavior - Consumers are trading up in value by choosing cruises over land-based vacations [7] - The economic recovery favors luxury travel, benefiting companies like Viking [8] - The main cruise customer base is the middle class, who are expected to benefit from future stimulus [9]