Project Overview - The project involved developing a residential area with 27 lots, each 1500 m² [1] - The project started in 2002 and was completed in 2005 [1] Financial Challenges - A debt of €750,000 accumulated due to slow sales after initial success [1] - The company faced pressure from the bank due to the debt [1] - Initial sales occurred in 2006, with additional sales in 2007, but none in 2008 [1] - After launching the project, the company generated over €1 million in sales within 4 months [12] Strategic Decisions & Partnerships - The company partnered with a startup architecture firm to create 3D visualizations of the lots [2][3] - The architecture firm agreed to defer payment until the first lot was sold [8] Sales & Market Impact - In August, the company made 12 sales [11] - By September, an additional 5 sales were made, followed by 4 more in October and November [12] - The bank manager noted that they had never seen anything like the project's success [12]
Acreditar Sempre | Leonardo Gonçalves | TEDxMadeira Salon
TEDx Talks·2025-12-15 16:23